Great news is that with tools such as Whatagraph you can create such visual identity for your own business or impress your clients with beautiful reports. There are plenty of companies using storytelling with visuals to create their branding. It could be a single story, or a whole, never-ending narrative. Of course, this is also true for storytelling using data visualization, and here are its key elements.īuilding a story is about skillfully connecting them to convey a message that you want to share with your audience. Telling great stories might seem like a creative process that is reserved for a brilliant few.īut that couldn’t be further from the truth.Įach creative process, including storytelling, can be quite easily deconstructed to a few, simple steps that anyone can follow. Key Elements of Storytelling Using Data Visualization Now, let’s take a look at what the storytelling process consists of and how you can start building your own data-based visual stories. With more companies marketing their products or services using Instagram, Pinterest or Youtube and leveraging the power of visual content, skillful use of storytelling becomes a competitive edge. In the era of rapidly developing social media platforms, it’s the visual content that starts to play a leading role in raising brand awareness and conveying messages to the target audience. Stories are also what attracts and maintains the attention, which makes it way easier to get your message across. It helps to foster empathy and evoke emotions, which is very important according to GetVoIP that helps you gain trust and connect on a deeper level. Moreover, storytelling is great for building a stronger relationship with your audience. It makes sense, as presenting solely numbers and statistics is engaging our left, analytical part of the brain, while stories engage both - left and right brain. Stories persuade twice as much compared to hard data.Only 5% of people remember the numbers/statistics, while 63% remember the story.Studies show that stories are more effective than statistics in the following ways: It’s no wonder that it still functions as a means to inform and often also encourage people to take a desired action.įacts and data are more memorable when presented in the form of a story. Telling stories has been a way to transmit important information virtually from the moment humankind could speak. In this article, I’ll explore the topic of using data visualizations in storytelling and show you the ways to leverage that to your business’s advantage using data visualization techniques. Storytelling continues to be one of the most powerful tools to achieve it, but it’s evolving from the text-based form to a more visual or even an interactive one. In 2020 it’s clear that consumers’ attention is the resource that companies look to attract the most. This had its consequences, for example, one of them being that we no longer consume the news or marketing messaging the way we used to and attention span has shortened from 12 to 8.25 seconds. It’s become such a huge source of data that, fast forward a decade, we are drowning in the sea of information overload. The expanding access to the internet in the whole world has eventually turned it into one of the most powerful mediums ever created. Blogging came into life and allowed everyone to get a voice and become a writer and a storyteller. News and stories were written and shared online for the consumption of the public.
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